IKYP HEALTHCARE – Impactful, Educational Marketing!
New Solutions Needed for
In 2008, the Pharmaceutical Research and Manufacturers of American (PhRMA), the primary trade organization of pharmaceutical companies, substantially revised its governing code. Among other changes, PhRMA banned the use of promotional products intended for healthcare professionals, with the exception of items purely educational in purpose. Soon thereafter, the Advanced Medical Technology Association (AdvaMed), adopted similar measures which also banned promotional items, and put special emphasis on educational marketing solutions. As a result of these changes in how companies could reach out to health and medical professionals, new options that focused on educational material were needed.
Educational Content through IKYP Technology-in-Print
Healthcare is a complex and critical industry with no end to the educational messages that need to be shared between clinicians and drug or medical device manufacturers. Today, IKYP Line Healthcare offers the broadest range of innovative, affordable, technology infused print media and direct mail deliverables, from Paper Webkeys to Audio in Print, to Video Tablets, Video Brochures,Video Patient Starter Kits and more, all designed for one sole purpose: To provide effective and distinctive health and medical information via easy to use, attention-getting, trackable platforms. IKYP Line Healthcare is a dynamic way to educate across multi-channels and a great way to differentiate your message from the thousands of compelling messages clinicians, prescribers and patients receive each day. IKYP Line Healthcare products offers a unique approach with technologies and messaging all wrapped up into many print media product solutions.
- In 2008, IKYP pioneered the first print-to-digital paper swivel Paper Webkey for the pharmaceutical industry.
- In 2016, look for even more exciting technology infused print media products that facilitate education, and improve patient compliance & adherance.
To learn more about how you can educate healthcare stakeholders with products that stands out from all others, contact your preferred print or promotional products distributor today. IKYP Healthcare – Information, Knowledge from Your Pharma !